“How Fresh are your Air Fresheners?”
If you’re like us, you’re an avid label reader, especially when it comes to scrutinizing food items to determine what we ultimately put in our bodies. But what about everyday products we breathe and apply to our skin such as air fresheners and insect repellents?
Have you ever considered checking the label of these products to determine what might be entering our systems through the air and our skin and the effect they may have on our health?
We’re Purple Frog Patches and we set forth on a challenge to answer two questions;
1. What could possibly be in these products?
2. Can plants, and more specifically their powerful essential oils, provide a natural, safe and effective alternative to these over processed, chemical based items?
Our conclusion, absolutely!
We at Purple Frog are driven to limit our dependency on synthetic products and reintroduce chemical-free solutions – in simple, convenient and innovative ways – that Mother Nature has left literally, “right under our noses.”
PROLOGUE – Introducing THE Purple Frog
We often get asked, “where did the idea for the Purple Frog originate from?”
It’s simple; frogs are recognized as an indicator species (bio-indicators) in their ecosystems. They are ultra sensitive to disturbances and toxins which are easily absorbed into their permeable skin, so when they start to disappear, it’s a clear signal that the health of their environment is in jeopardy.
They’re also kind of cute, don’t you think?
PART 1 – Before Purple Frog
Challenges are common in the world of Purple Frog. However, long before Purple Frog was even a forethought, one of the founders. Andrew, faced the biggest challenge of his life. At 17, in his rural southern Ontario hometown, he was diagnosed with Hodgkin’s Lymphoma…cancer.
If you ask a cancer survivor if and how their life has been altered by the disease, most will tell you they now carry a deeper appreciation of how vulnerable our health really is. Priority is put towards well being and making more informed, health conscious decisions for themselves and the ones around them. Simply put, their priorities change.
Andrew’s perspective changed and changed dramatically from a vibrant, unassuming teenager to one who fixated more on understanding. He wanted to know what factors might have attributed to a healthy 17 year old contracting the disease and how to mitigate the risk of recurrence. What he ultimately discovered is now the foundation of Purple Frog today.
“It’s the environment, stupid!” is a common phrase in the healthy living community and was originally adapted from an iconic campaign quote from Bill Clinton – “it’s the economy, stupid.” This also symbolizes the most relevant discovery made during Andrew’s quest for understanding.
Through education (B.Sc. Ecology at the University of Guelph) and personal exploration, he began to realize that the environmental conditions he was exposed to may have directly contributed to his illness. Poor air quality (from a one of the largest source polluting outlets in North America) and overexposure to chemical pesticides/herbicides during work were all linked to various forms of cancer in the region he grew up in. Whether these were the primary culprits or just contributing factors, a more concerted focus on clean, ambient air and chemical free products became common practice. One of the keys to sustaining his health was through the incorporation of homeopathy and natural alternatives, such as essential oils which he still maintains unwavering advocacy for today.
PART 2 – Starting Something that Matters
Just two guys, living health conscious lives with the inspiration to add a little bit of wellness to the world…one drop of essential oil at a time!
As passionate entrepreneurs and dedicated to all things clean living, Andrew and his co-founder Irfanali (Irf) C.A, C.P.A, were motivated to reach further and combine their professional skills to establish a brand that promoted healthy alternatives and represented a beacon of innovation, education and change. The focus was built on the term, conscious entrepreneurism, a business mantra inspired by the book, “Start Something that Matters,” from Tom Shoes founder, Blake Mycoski.
Offer something of value (wellness), then cycle the applause back into the world which it emanated (1% for the Planet, Allergy and Asthma Society).
“The more you give, the more you live.”– Bob Dedman
With a common appreciation for the therapeutic power of essential oils (aromatherapy) and witnessing firsthand the effects that chemical based products, such as insect sprays and air fresheners can have on our health (especially the susceptible immune systems of children), they set forth to make a difference and create something that matters.
They set forth to create a powerful, clean new way to freshen our air while providing a convenient method to experience the wellness benefits of aromatherapy. They established a new way of,
Bringing Nature to Your Nose.
To be continued…